About Us

I was a no chill dog mom even before I brought my puppy home. Reading up and watching every possible video on canine nutrition, training, shampoo, conditioner, brushes, beds, crates, toothpaste, and the list goes on. I wanted to make sure he only gets the best possible. 

Getting the best is never about being the most expensive. It is the intention and effort behind it that us dog moms pour our hearts into. It is our unconditional love for them that is the best thing in this world. 

I created this brand because I wanted to create a community of like-minded no chill dog moms like myself. For those that often hear others say we are doing too much unnecessary things for our dogs, or that we are simply crazy and psycho. 

Yes, we are crazy and psycho, and that's ok here because it translates to love for our dogs. If we are not crazy over our dogs, then who is?